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Contact Pär Pärsson
par.parsson@strateg.se
+46 733 80 80 59

#PeopleOfTelia

The people matters

Telia are leading the telecoms industry in the Nordics and Baltics. It is an inspiring journey of constant innovation and new technology. But in this hightech industry, people are central to success. And employer branding is essential to attracting the right people.

The people stories

For some time now, we have supported Telia in revamping their career site and building long-term employer branding work. The theme is simply #PeopleOfTelia and the work spans from internal HR-systems to broad campaigns in digital media. We let people tell the story about life at Telia in films and written articles.
Watch this short film about the project and the thinking behind.

The people effect

We are proud of the results of our work with Telia Company. Since we started working together, they have gone from being ranked 96 to 36 by young engineers as a great place to work. The visits to the career site have doubled and the films have been shown almost two million times.