Till huvudinnehållet


We stand behind Bröstcancerförbundet


Bröstcancerförbundet is a Swedish organisation that supports breast cancer research and works to support women who struggle with breast cancer. They turned to Strateg Agency for a visual identity refresh and a communications concept.

New concept and visual expression

It was clear from the start that we wanted to revisit the organisation’s pink heritage and elevate the precense of the pink ribbon. And to clarify the organisation’s role, we came up with a communications concept that roughly translates to “We stand behind”. This concept can communicate an almost endless range of messages towards any target group.

The result

With the new identity and the communications concept, Bröstcancerförbundet have the tools they need to own the pink position and an idea that will work in all channels to all target groups.