One brand. One expression.
Swecon’s main role is to represent, sell and service Volvo CE’s big machines in Sweden, Germany, Estonia, and Lithuania. They are on a a journey to become stronger and more uniform brand, across their markets. And Strateg Agency is by their side, from creating the brand platform to work on their visual identity. One challenge is to inspire and engage all people who are involved in brand work across four countries.
Everything in one place
The solution is a site about the brand and identity, including the overarching brand story, and everything else you need to ensure all brand work is done according to the visual identity.
With a smart and interactive site like this, managing brand work across markets becomes a lot easier and the road to a strong brand with one clear visual expression becomes a little less bumpy.