Have a nice day!
SPF Seniorerna is a leading organisation, organizing Swedish senior people. Every day they gather people for fun activities and new experiences. Apart from making sure seniors find new friends, they are also lobbying for better conditions for seniors. After a pandemic that took its tow on seniors, SPF Seniorerna wanted to create a campaign to attract more new members.
What we did
Recruiting members are really about two things – creating awareness and desire to join. And then converting that desire to memberships. As the internet penetration amongst seniors in Sweden is high, we opted for digital and social media, combined with search and podcast. YouTube and podcasts to create awareness and podcast and search for conversion. The theme is short and simple – Now when we can meet up again, when do we see you?
Everything is now online
The campaign is now ongoing on digital and social media. And during the fall. And so far, all channels are performing really well.