Focusing on the members
Creating a new digital platform for one of Sweden's largest trade unions (within Saco) is a challenge. But if the homework is properly done and the work is agile, it will be much easier to streamline that work. And to develop smart functions for the user.
A website in time
Lärarnas Riksförbund provides teachers and student- and career counsellors with support and security in working life. Our mission - to create a website focused on the members, with the purpose of securing existing members as well as generating new members. The key words of Lärarnas Riksförbund are strong, relevant, personal and present. These have been the foundation for all of our work – in everything from development to customized content. Through an agile working method, a very close collaboration with the customer in a number of analyzing workshops, frequent reconciliations and meetings, we created a website with clarity and efficiency for the union's members.
What is important? And what isn’t?
By conducting surveys and analyzing visitor behavior and demands, we were able to work out a project platform. This made it possible to find out the needs, actions and behaviours of the members, and how they want to interact on the website. One of the most important steps in achieving goals and purposes.
With a comprehensive website, a content inventory is necessary. This, together with a complete SEO analysis, made it possible to point the content directly to the target groups and ensure that they find what they are looking for, where they expect to find it. During development we worked in an open test environment, a beta version of the web. This made it possible to constantly test and iterate through user tests, prototyping and sprint demos.
A big and important project where we have used all our competencies. A wonderful collaboration where we constantly learned new things. We have worked together with the customer in everything from analysis, content inventory of existing web, UX/UI work, copy platform, design and website development to control documents such as comprehensive web strategy, manual for communicators and implementation of various tools.
The project went on for more than two years and Lärarnas Riksförbund's new website was launched during the summer of 2019.